年級:五年甲班
科系:健康與休閒管理科
姓名:曾子庭
指導老師:高筱婷

一.研究議題:觀光旅遊地區經營開發之規劃與推動
二.作者:高俊雄
三.作者介紹:(1)最近三年: 台灣地區居民休閒參與之研究—自由時間運用之觀點。
(2)1.代表著作: 2001年 國科會甲等獎勵研究成果
2. 運動休閒管理.2009年7月， ㄧ版二刷。台北：華都
3. 運動休閒管理.2013二版，台北：華杏
四.參考書籍: 觀光旅遊地區經營開發之規劃與推動
五.期刊:觀光研究學報
六.頁數: 1 卷 3 期 (1995 / 09 / 01) ， P29 – 43
七.圖表:
ID 392190
Subject/Title 觀光旅遊地區經營開發之規劃與推動
Alternative Title The Planning and Development of Tourism Destination Areas
Author 高俊雄(Chin-Hsung Kao)

Journal Title 觀光研究學報

Parallel Title Journal of Tourism Studies

Vol./Publishing Date Vol.1 No.3 (1995/09)

Page(s) 29-43
Language Chinese
Abstract 觀光旅遊產業逐漸成為帶動地區經濟發展的動力。經營開發觀光旅遊地區的關鍵成功要素包括：提供吸引力焦點、餐飲住宿款待服務、互補性休閒遊憩機會、加強性外觀造型與服務、友善的當地居民、完善的基層建設、良好的治安、便利的交通、充份的資訊以及地區之整合，在規劃上必須含蓋兼顧“在維動上，必須先對地區資源和相關組織加以了解，然彼透過業者、政府、民意機構、當地居民之間的溝通協調與整合，規劃研擬可行方案，以推動促進地區觀光休閒產業的活動。
Tourism industry has been gradually employed to empower the economic development of an area. Several critical success(CSF) factors should be covered while planning a tourism destination area (TDA). Critical success factors for TDA development include focal attractions, hospitality services of foods and lodging, supporting recreation activities, supplementary features and services, the friendly residents, access system, and integrating characteristics. As for the strategies for development, a thorough understanding about the local resources and organizations concerning tourism is needed at the very beginning. Then communication, coordination and integration among private firms, government, legislation representatives, and community should be followed to plan and activate for anything good for the TDA's development.
Keyword(s) 觀光旅遊地區,關鍵成功因素,經營開發,規劃;Tourism destination area TDA,critical success factors CSF,planning,development

CEPS Category Subject Catagory>Social Science>Physical Education



八.中文摘要: 觀光旅遊產業逐漸成為帶動地區經濟發展的動力。經營開發觀光旅遊地區的關鍵成功要素包括：提供吸引力焦點、餐飲住宿款待服務、互補性休閒遊憩機會、加強性外觀造型與服務、友善的當地居民、完善的基層建設、良好的治安、便利的交通、充份的資訊以及地區之整合，在規劃上必須含蓋兼顧“在維動上，必須先對地區資源和相關組織加以了解，然彼透過業者、政府、民意機構、當地居民之間的溝通協調與整合，規劃研擬可行方案，以推動促進地區觀光休閒產業的活動。
九.英文摘要: Tourism industry has been gradually employed to empower the economic development of an area. Several critical success(CSF) factors should be covered while planning a tourism destination area (TDA). Critical success factors for TDA development include focal attractions, hospitality services of foods and lodging, supporting recreation activities, supplementary features and services, the friendly residents, access system, and integrating characteristics. As for the strategies for development, a thorough understanding about the local resources and organizations concerning tourism is needed at the very beginning. Then communication, coordination and integration among private firms, government, legislation representatives, and community should be followed to plan and activate for anything good for the TDA's development.
十.結論心得:看完這份學術研究報告以後，觀光旅遊地區和旅客之間的連結包括溝通與交通，溝通代表的是將地區性相關資料傳播給旅客，如:觀光景點特色、風俗民情...等，成功的旅遊地區往往具有關鍵多數的現象，如:團體整合、氣氛營造、適當的規模，一方面提升品質與經營績效，另一方面促進地區地方人與人的發展，發揮整體開發的成效。